The videos that did it
No studio. No script. Just Paul and his phone.
This is the actual content behind those numbers — filmed in his own showroom, then edited and posted by us.
Barrel sauna + hot tub + ice bath all £6,999
1.6M views
Getting in the ice tub in winter
1.2M views
Swim spas — available now, in stock
940K views
Real posts from @outdoorliving.co.uk — filmed on a phone, in a showroom, by a man who'd never made a video before.
2 hrs
of filming a week
None
experience needed
99.6%
of reach came from Reels
